Affiliate disclosure

The short version

Some links on this website are affiliate links. If you click one and then buy a product or subscription, the company may pay us a commission. This doesn't cost you anything extra. It's how we keep the site free to use.

Which links are affiliate links?

• "Visit" buttons and other links that go through an address starting /go/ on this site are, or may become, affiliate links.
• We mark these links as sponsored in the page code (rel="sponsored"), in line with search-engine guidance.
• Links to a vendor's pricing page or other sources are ordinary links and don't earn us anything.
• Not every tool we cover has an affiliate programme. Some of our recommendations earn us nothing.

Does this affect our reviews?

No. Our ratings follow a public scoring rubric, and whether a tool pays commission isn't one of the criteria. Vendors can't pay for a place in our rankings or a better score. If a tool isn't right for small businesses, we'll say so, whether or not it has an affiliate programme.

Our commitments

We aim to follow the spirit of UK advertising and consumer-protection guidance from the Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA): commercial relationships should be clear and upfront, and shouldn't mislead you. That's why:

• every guide starts with a disclosure line before any links;
• every tool page notes that Visit links may be affiliate links;
• the site footer links to this page on every page.

Questions

If anything about how we make money is unclear, contact us.