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MailerLite
Simple, affordable email marketing with automations, landing pages and a free plan.
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What it does
MailerLite is an email marketing platform. You collect subscribers with sign-up forms and landing pages, send newsletters with a drag-and-drop editor, and set up automated emails such as welcome series or abandoned-cart reminders. It also offers simple websites and selling digital products.
Who it's for
Small businesses and e-commerce stores that want clean, reliable email marketing without a steep learning curve. Its EU data storage is a plus for UK and European businesses thinking about GDPR.
Key features
- Drag-and-drop, rich-text and HTML email editors
- Visual automation builder
- Sign-up forms, pop-ups and landing pages
- Shopify and WooCommerce integrations
- AI writing assistant (paid plans)
- A/B testing
Free plan & pricing
Free plan: Yes
- Free plan: up to 250 subscribers, 2,500 emails a month and 2 user seats.
- Paid plans listed as Comfort (from $12/month) and Power (from $25/month), in USD; price scales with subscribers.
- 14-day trial of premium features; 30% discount for nonprofits.
See pricing ↗ on the official MailerLite site. Prices change often and are usually listed in USD; always confirm before you buy.
Pricing facts checked Oct 2026 on the official pricing page.Pros
- Clean, beginner-friendly interface
- Free plan to start
- Data stored in the EU (checked Oct 2026)
Cons
- Free plan is now small (250 subscribers)
- Fewer advanced e-commerce features than specialist store-email tools
- Prices step up as your list grows
Score breakdown
8.5 / 10 editor ratingEase of use20% weight
9.0
Value & pricing25% weight
8.0
Small-business fit25% weight
9.0
Features15% weight
8.0
Support & integrations15% weight
8.5
The editor rating is the weighted average of these five criteria, rounded to one decimal place. See how we rank for what each criterion means. Last updated Oct 2026.
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